THE HOUSE OF LEGACY BRAND BUILDING
Where your brand becomes your life’s work and the world finally sees it that way
The Studio is a high-level experience for visionaries ready to build brands that don’t just get noticed — they get featured, well paid, and known for what they’re truly here to do.
At the heart of The Studio is The Eden Edit — a proprietary methodology that guides you through the 11 Laws of Legacy Brand Building. This isn’t surface-level design advice or empty visibility hacks. This is brand work as embodiment, frequency, and creative authority.
The kind that shifts your trajectory forever.
Over 6 months, you’ll be led through every phase of becoming a brand the world recognizes
Step inside
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Every two weeks, we meet in a small, intimate group to work through the Eden Edit in real time, breaking down your ideas, answering your questions, refining your direction, and elevating your brand with the kind of clarity and coaching you simply can’t get on your own.
Brand coaching
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Throughout the year, we step offline and into real rooms , beautifully curated brand dinners, in-person masterminds, and immersive gatherings designed to activate your creativity, expand your network, and anchor you into your next era.
live experienceS
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We bring in industry experts who are masters of their craft, offering targeted trainings, perspective shifts, and insider strategies that elevate your brand far beyond what’s available in traditional coaching spaces.
INDUSTRY EXPERTS
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You’ll build relationships with female founders who are just as dedicated to excellence and reinvention as you are a curated network that becomes collaborators, confidants, and catalysts for your next level.
NETWORKING
is the foundation of everything inside The Studio
a transformational brand methodology designed to turn your life’s work into a legacy-level brand.
Rooted in the 11 Laws of Legacy Brand Building, this framework blends brand energetics, aesthetic authority, emotional truth, and strategic clarity. It's where your essence becomes the blueprint
and your brand becomes undeniable.
Inside The Eden Edit, you’ll clarify your core message, elevate your visual identity, refine your positioning, and create a brand that is both spirit-led and strategically sound.
The Eden Edit
PHASE ONE: FOUNDATION
1. Essence — Soul Story + Symbolic Identity
Essence is the truth your brand exists to express. We uncover the story, meaning, and deeper narrative that gives your brand its magnetism and positions it as something people feel, not just see.
2. Energy — Emotional Archetype + Aesthetic Frequency
Energy is the emotional signature people experience the moment they encounter your brand. This defines your mood, aesthetic direction, and the feeling your brand becomes known for.
3. Identity — Founder + Brand Persona Integration
Identity clarifies who the brand is before it ever speaks. We define the personality, presence, and perspective that shape how your brand moves in the world and how people recognize it instantly.
PHASE TWO: ESSENCE
4. Expression — Brand Voice, Language & Verbal Power
Expression is the voice of your brand — the tone, rhythm, and language that make your message unmistakable. This is where your words gain power and your communication becomes consistent.
5. Emotion — Audience Psychology & Emotional Resonance
Emotion shapes how your audience feels in your presence. We define the emotional experience you want to create and build your brand around a feeling people remember.
6. Equity — Perception & High-Value Brand Assets
Equity is how valuable your brand appears. We refine your visuals, assets, and positioning so your brand looks, feels, and operates at the level you want to be paid for.
PHASE 3: ECOSYSTEM
7. Essentials — Offer Suite & Signature Systems
Essentials are the offers only your brand can deliver. We structure your suite so it’s clear, profitable, aligned, and rooted in your unique strengths and perspective.
8. Engram — Brand Memory & Cultural Symbolism
Engram is what makes your brand unforgettable. Symbols, phrases, visuals, and moments that imprint on people and become part of your identity in the culture.
9. Expression Channels — Platform Precision & Content Signature
Expression Channels define where your brand shows up and how you show up there. We craft your content style and platform strategy so your presence feels intentional and recognizable.
PHASE 4 : ECHO
10. Ethos — Movement, Message & Cultural Worldview
Ethos is the belief system your brand stands on. It’s the message beneath everything you create — the worldview your audience connects to and aligns with.
11. Eternity — Legacy Infrastructure, IP & Succession
Eternity is where your brand becomes built to last. We create the systems, assets, and structure that allow your brand to grow, evolve, and hold value long after the moment it's built in.
YOUR BRAND STRATEGIST
Abrielle Laurent is a Creative Director, Brand Strategist, and energetic powerhouse for women building culture-shifting brands.
She’s the founder of Eden Eleven, a brand born from the belief that your next level isn’t something to chase. it’s something to embody.
Inside The Studio, she’s not just your coach she’s your mirror, your muse, and your director. You bring the brilliance.
She brings it to life.
MEET
THE
STUDIO
AT A GLANCE:
A legacy brand is the kind that gets you paid well, respected deeply, featured in media, invited into rooms, and remembered long after the season that built it.
It’s the brand you can stand on, scale with, and eventually pass down to your children.
THE STUDIO IS WHERE WE BUILD IT
This is where you get the depth, the clarity, the cohesion, and the system required to build a brand that lasts — the kind that becomes a legacy, not just a business.
- Bi-Weekly Brand Coaching
- Live Q&A
- Industry Expert Trainings
- In-Person Live Experiences
- Private Female Founder Community
- The Eden Edit Curriculum
- Brand Audits
When you join The Studio, you also unlock our full vault of legacy-brand courses — everything from how to publish your own book on Amazon, to branding with human design, aligning your mindset for a million-dollar brand, selling confidently on social media, designing carousels that convert, and structuring your business and calendar with ease. These trainings cover every layer of brand building you’ve been trying to figure out alone. You can learn more about a few of our core courses below.
When you join The Studio, you also unlock our full vault of legacy-brand courses — everything from how to publish your own book on Amazon, to branding with human design, aligning your mindset for a million-dollar brand, selling confidently on social media, designing carousels that convert, and structuring your business and calendar with ease. These trainings cover every layer of brand building you’ve been trying to figure out alone. You can learn more about a few of our core courses below.
When you join The Studio and pay in full you’ll automatically receive a ticket to our live event in New Orleans.
We meet bi-weekly in a small-group setting for Brand Coaching, Q&A, hot seats, and live support as you move through the framework.
How often do we meet?
The Studio is a six-month experience designed to move you through all four phases of The Eden Edit. You’ll get full access to the curriculum and live sessions for the entire duration.
When does The Studio start and how long does it run?
Frequently asked questions
You keep access for the full duration of the program. 6 months
How long do I keep access to everything?
No problem — every call is recorded, and hot seats rotate to ensure everyone gets the support they need.
WHAT IF I CAN'T ATTEND THE LIVE SESSIONS
Yes — The Studio includes a private space for female founders to connect, collaborate, and ask questions between calls.
Is there a community space?
Is The Studio self-paced or structured?
It’s a hybrid: the curriculum is self-paced, but coaching calls, Q&A, and expert sessions create structure, accountability, and real-time momentum.
What’s the difference between the pay-in-full and the payment plan?
Pay in full members receive everything plus a complimentary ticket to our June in-person brand immersion event. Payment plan members receive everything except the live June event.
Do I need to already have a brand or business to join?
You need to have already built something — but you don’t need a polished brand. The Studio is designed for women who are ready to elevate, refine, and position themselves for long-term success.
WHAT OUR CLIENTS ARE SAYING
Monia Kirksey — Artist, Author, Amplifier
Investing in The Studio gave me the tools and perspective shift I needed to elevate my business. Coach Abrielle pushed my vision further than I ever could on my own—10/10 experience.
Asia Lee
The Studio helped me level up my brand and content with more clarity, confidence, and consistency. Abrielle’s guidance and this community are endlessly supportive—show up and you grow.
Tia J. Williams — Entrepreneur & Advocate
Abrielle helped me turn my brand from nothing into something signature, reclaim my message, and host two sold-out events—with media appearances to follow. Her clarity, intuition, and visual genius are unmatched.
Shannon Roane
Working with Abrielle gave me the clarity and structure I didn’t realize my business was missing, and her guidance completely transformed how I show up. The Studio has become a community where I’m consistently challenged, supported, and celebrated as I build something meaningful.
Tia Clarke — Wine Brand Owner
Eden Eleven helped me uncover the authentic story behind my brand and turn it into strategy—not just aesthetics. Abrielle’s creative direction elevated my visual identity to a high-end, professional level